Back to News
Retail news

Mattel debuts first carbon neutral toys

Mattel has rolled out its first carbon neutral toys, including a Matchbox Tesla made from recycled materials. The toy seller, which has pledged to use "100% recycled, recyclable or bio-based plastic materials in all its products and packaging by 2030," purchased carbon offsets from the Darkwood Forests Conservation project in Canada to help reach its goal for the new toys, among them the Mega Bloks Green Town Line for preschoolers.

The RetailWire Daily

A daily briefing with the retail news, expert perspective, and business context to bring into your next meeting.

Want to know more? Learn more

Discussion Thread0