Millennials value authenticity

November 5, 2015

Millennials are less interested in marketers trying to sound like them and more interested in what they actually have to say, according to panelists at eMarketer Attention! 2015.

Recent News

“No Contract, No Coffee”: Starbucks’ Red Cup Day Turns Into “Red Cup Rebellion” as Politicians Join Boycott
Walmart’s Sixth CEO: John Furner to Take the Helm as McMillon Steps Down
Firehouse Subs Brings on Carolina Berti as CMO for U.S. and Canada
IKEA and Best Buy Launch Shop-in-Shop Pilot Across 10 Stores in Florida and Texas
Macy’s Store Closures Partially Responsible for 274% Increase in Retail Layoffs, According to a New Report
Papa Johns Receives $2 Billion Purchase Bid From Apollo Global Management
Carnival Cruise Line Has Achieved a Major Sustainability Milestone. Here Are the Details
Nintendo Breaks Sales Records With Just-Released Switch 2

Millennials value authenticity

“No Contract, No Coffee”: Starbucks’ Red Cup Day Turns Into “Red Cup Rebellion” as Politicians Join Boycott

Walmart’s Sixth CEO: John Furner to Take the Helm as McMillon Steps Down

Firehouse Subs Brings on Carolina Berti as CMO for U.S. and Canada

IKEA and Best Buy Launch Shop-in-Shop Pilot Across 10 Stores in Florida and Texas

Macy’s Store Closures Partially Responsible for 274% Increase in Retail Layoffs, According to a New Report

Papa Johns Receives $2 Billion Purchase Bid From Apollo Global Management

Carnival Cruise Line Has Achieved a Major Sustainability Milestone. Here Are the Details

Nintendo Breaks Sales Records With Just-Released Switch 2

Login · Register

Explore

Home

Discussions

Retail News

Resources

Press Releases

Blog

Sponsors

Advertise with us

Submit a Press Release

Subscribe

About

About Retailwire

Meet the Braintrust

Contact us