MoviePass plans to leverage moviegoers' data

MoviePass, the $9.95 per month flat-rate subscription service that is causing ripples in the theater business, is looking to partner with restaurants, bars and other night spots to offer their customers a more complete evening on the town. “We get an enormous amount of information,” CEO Mitch Lowe said at a recent conference. “We watch how you drive from home to the movies. We watch where you go afterwards.”