Body Care Brand Native and Dunkin’ Announce Sweet Collaboration

Body care brand Native and coffee and donuts leader Dunkin’ have announced a limited-edition collection featuring four donut-inspired scents to start the day.

Available exclusively at Nativecos.com and Walmart, the donut-inspired scents are Strawberry Frosted, Vanilla Sprinkle, Blueberry Cobbler, and Boston Kreme. These scents are offered in the form of deodorant, body wash, shampoo, conditioner, 2-in-1, and hand and body lotion. Customers can start their day with a collection filled with the familiar scents of Dunkin’ reimagined for their bathroom, which is sure to bring a touch of comfort to every step of their morning routine.

“Native has earned a reputation for creating unexpected, gourmand-inspired partnerships in fragrance, and our collaboration with Dunkin’ brings the ultimate playful twist to your routine,” said Chris Talbott, CEO of Native in a press release. “By combining Native’s iconic formulas with sweet aromas inspired by Dunkin’s beloved, classic donuts, this collection redefines how personal care can be both fun and delightful. Together, we’re elevating everyday essentials with a lighthearted touch to bring joy into personal care and fuel your routine!”

Strawberry Frosted contains a mix of strawberry, sugar, and creamy notes, while Vanilla Sprinkle features vanilla, coconut, and citrus. Blueberry Cobbler is a fusion of blueberry, apple, and caramel scents, and Boston Kreme leans into a scent of buttery sugar, cream, and vanilla. All deodorants retail for $13, hand and body lotions are $14, and other other included products cost $10.

All Native products are made with limited, naturally derived ingredients and are aluminum-free, baking soda-free, paraben-free, talc-free, and dye-free. They are also additionally vegan and cruelty-free. The full collection launched exclusively on Native’s website and in Walmart stores and online on Jan. 2, 2025.

Dunkin’s Newest Collaboration Comes on the Heels of ‘Shake That Ess’ Campaign With Sabrina Carpenter

On Dec. 31, 2024, Dunkin’ teamed up with Sabrina Carpenter to introduce the new “Sabrina’s Brown Sugar Shakin’ Espresso.” This limited-time handcrafted iced beverage playfully mimics her 2024 hit “Espresso” and tells customers to “shake that ess.”

The unique flavor palette combines Dunkin’s bold espresso, brown sugar notes, and oat milk, shaken to perfection. The drink results in a frothy, sweet sip that will kick off 2025 in style. Along with the beverage, Dunkin’ launched a playful new ad campaign, “Shake That Ess” starring the recording artist.

Jill McVicar Nelson, chief marketing officer at the chain, said in a press release, “When we first dreamed up Sabrina’s Brown Sugar Shakin’ Espresso at Dunkin’, it had to be more than another delicious drink on the menu — we wanted to bring some levity to guests’ everyday coffee order. Working with one of America’s most beloved pop stars, Sabrina Carpenter, adds a spirited, fresh energy that perfectly aligns with Dunkin’s love of bold taste and good-natured fun. Through our new ad campaign, we’re showing guests that their new drink order can be both delicious and a wink at embracing life’s lighter side — exactly what Dunkin’ is all about.”

Sabrina Carpenter stars in the video clip. She looks around a room filled with an eccentric cast of characters, including her grandmother, all enthusiastically shaking their “ess.” Further ads will debut on Dunkin’s social channels in the weeks ahead.