NESCAFÉ Celebrates National Ice Cream Day with Affogato Kit Giveaway

In celebration of National Ice Cream Day on July 21, NESCAFÉ, the world’s leading coffee producer, is offering espresso enthusiasts a unique chance to win a limited-edition NESCAFÉ® Affogato Kit. This exciting initiative draws inspiration from the recent TikTok affogato trend, which has garnered over 400 million views and nearly 24,000 videos. The classic Italian dessert, featuring a shot of hot espresso poured over vanilla gelato or ice cream, has captivated social media users with its simplicity and indulgence.

NESCAFÉ Gold Espresso, made from responsibly sourced Golden Roasted Arabica Beans, delivers a velvety smooth taste and the café-style crema that coffee aficionados expect. Available in both Blonde and Intense roasts, it caters to a variety of preferences, from mellow to bold flavors.

Jonathan Iams, Director of NESCAFÉ U.S. Brand Marketing, emphasized the company’s commitment to quality and convenience. He noted that National Ice Cream Day was the ideal moment to highlight the versatility of NESCAFÉ Gold Espresso, especially for younger generations who love experimenting with flavors and recipes. Whether starting the day with a café-style espresso or indulging in a caffeinated dessert in the evening, NESCAFÉ aims to bring café-quality experiences to homes throughout the summer.

NESCAFÉ’s introduction of its Gold Espresso to the U.S. market in April has set the stage for this promotion, aligning perfectly with National Ice Cream Day. The new NESCAFÉ® Gold Espresso promises to make creating a rich and creamy affogato at home incredibly easy, eliminating the need for intensive preparation or special machines. With just three simple steps, coffee lovers can enjoy this delectable treat: stir a teaspoon of NESCAFÉ Gold Espresso with hot water, spoon vanilla gelato or ice cream into a mug, and pour the hot espresso over it. Personalize the dessert as desired, and it’s ready to be enjoyed.

Moreover, residents of New York, Los Angeles, Washington D.C., and Chicago will have the opportunity to sample NESCAFÉ Gold Espresso for free in August at select subway stations, including New York’s Grand Central Station and Union Stations in Los Angeles, Chicago, and Washington D.C. More details will be shared on NESCAFÉ’s Instagram later this summer.

Fans eager to experience the affogato can enter the contest to win a limited-edition NESCAFÉ Affogato Kit from June 24 to July 22 at www.nescafe.com/affogato. Each kit includes a jar of NESCAFÉ® Gold Espresso Intense Coffee, a coupon for a free pint of ice cream, a recipe card, two glass coffee mugs, and two spoons.