New DoorDash Customers Are Turning to the App for Grocery Deliveries and Flowers, Not Just Restaurant Meals

DoorDash is experiencing a rise in orders from new customers seeking non-restaurant items such as groceries and flowers, with CEO Tony Xu noting that the company attracts more first-time non-restaurant customers than any other platform. The company's expansion into the grocery sector has led to a surge in total orders, reaching 532 million in a quarter, a 25% YoY increase. DoorDash's retail selection has expanded to over 100,000 stores, overtaking Instacart's 80,000 merchants, making it a significant contender in the grocery delivery space.