New Taco Bell and Wildfang Collab Unveiled

Taco Bell Corp. and Wildfang have joined forces to release a special coverall, the companies announced recently.

The coverall, available for a limited time only, boasts a total of 20 pockets, each inspired by Taco Bell menu items. According to the Irvine, California-based Taco Bell, this collaboration is set to spice up the fashion scene.

Starting April 2 at 2 p.m. PDT, 100 lucky Taco Bell rewards members were able to snag early access to the coverall via the Taco Bell smartphone app. For everyone else, the coverall will hit Wildfang.com shelves at a price of $178 on April 3 at 2 p.m. PDT. And don’t fret about sizes — it’s available from XS to 3X, including Talls.

Hayley Kiyoko, the singer and actress who is launching the collab and a self-proclaimed Taco Bell aficionado, expressed her excitement about the collaboration. “As a fan of Wildfang and a lifelong lover of Taco Bell, partnering with them to model this coverall has been a dream collab,” she said. “I also love how the spacious coverall pockets fit everything, including my fave Taco Bell Mild Sauce.”

Taylor Montgomery, Taco Bell U.S.’s chief marketing officer, emphasized the brand’s commitment to innovation through partnerships. “We’re always looking to partner with cutting-edge brands that push the boundaries of their industries and can create with us to push the Taco Bell brand forward.”

Echoing this sentiment, Emma McIlroy, CEO of Wildfang, highlighted the cultural significance of both brands.

“Both Taco Bell and Wildfang capture the cultural zeitgeist by championing self-expression and community.”

Emma McIlroy, CEO and founder of Wildfang, via Nation’s Restaurant News

With over 8,500 restaurants worldwide as of December 2023, Taco Bell continues to expand its reach under the umbrella of parent company Yum Brands, which also owns KFC, Pizza Hut, and Habit Burger Grill.