Nike v. Adidas: Soccer World Cup Sponsors Gear Up for England, Spain Finale

As England and Spain compete in the Women's World Cup final, their sponsors Nike and Adidas are hoping to capitalize on the potential multimillion-dollar sales boost that comes from sports sponsorship. In 2019, Nike's World Cup-winning U.S. National Women's Team jersey became the top-selling soccer jersey ever sold in a single season on its website. Both Nike and Adidas are looking to build on their past successes, with Nike accounting for 13 teams' kits and Adidas supplying 10 in the tournament, as they seek to leverage the exposure and demand generated by the final match.