No More Freebies: Companies Crack Down on Customer Perks and Rewards

Companies are cutting back on customer perks and rewards as they seek higher margins and reevaluate their strategies after the COVID-19 pandemic. Airlines are making it harder to earn elite status, retailers are tightening return windows and adding fees, and restaurants are reducing freebies like birthday treats. As consumer spending habits change and businesses face labor challenges and increased costs, companies are rethinking how to attract, retain, and reward customers without alienating them.