Ogilvy CEO Says Loyalty is “Key Driver”

March 18, 2004

Reimer Thedens, chairman and CEO of OgilvyOne Worldwide, cites a study of over 400 businesses to support his contention that its more important to concentrate on loyal customers than in acquiring new ones.

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Ogilvy CEO Says Loyalty is “Key Driver”

“No Contract, No Coffee”: Starbucks’ Red Cup Day Turns Into “Red Cup Rebellion” as Politicians Join Boycott

Walmart’s Sixth CEO: John Furner to Take the Helm as McMillon Steps Down

Firehouse Subs Brings on Carolina Berti as CMO for U.S. and Canada

IKEA and Best Buy Launch Shop-in-Shop Pilot Across 10 Stores in Florida and Texas

Macy’s Store Closures Partially Responsible for 274% Increase in Retail Layoffs, According to a New Report

Papa Johns Receives $2 Billion Purchase Bid From Apollo Global Management

Carnival Cruise Line Has Achieved a Major Sustainability Milestone. Here Are the Details

Nintendo Breaks Sales Records With Just-Released Switch 2

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