Olaplex Is Losing Favor With Its Most Critical Ambassadors – Hairstylists. Sales at Salons Are Down 61%.

Haircare brand Olaplex is facing a decline in sales, especially through hair salons, with a 61% drop in sales from this channel during the second quarter of the year. This decline is significant as hairstylists play a vital role in introducing customers to the brand, and many users first encounter Olaplex products during salon treatments. The brand has been dealing with various challenges, including a lawsuit where customers claimed its products caused hair loss and increased competition from other hair-strengthening products on the market.