Oregon’s Market of Choice Embraces Sustainable Dry Farming

In a significant step toward sustainability, Oregon’s family-owned Market of Choice has teamed up with the Dry Farming Institute to boost dry farming practices in the region.

Dry farming has roots going back thousands of years. It’s a method where crops grow with minimal irrigation, mainly during dry seasons, in areas with at least 20 inches of yearly rainfall. This ancient technique focuses on conserving soil moisture to nurture crops, making it a relevant response to today’s water scarcity and climate change issues.

Market of Choice is not just talking about it; they’re acting on it. They’re the first major organization to financially back the Dry Farming Institute’s initiatives. This support aims to help local growers succeed with less water. It’s not just about growing food; it’s about bringing it to people’s tables efficiently and sustainably.

The commitment from Market of Choice goes beyond financial support. They’re providing practical assistance to farmers, guiding them from cultivation to market. This includes helping with supply chain management, labeling, delivery, and distribution. Their focus is clear: supporting local growers and promoting sustainable food systems.

Dry farming methods can vary depending on climate and soil. To assist growers, the Dry Farming Institute, in collaboration with Oregon State University, offers resources like the Dry Farming Suitability Map. This tool helps farmers determine if their land is suitable for dry farming in Oregon. The Institute also works with seed experts to provide information on crop varieties best suited for dry farming across the Pacific Northwest.

This partnership between Market of Choice and the Dry Farming Institute underscores the importance of sustainable agriculture. It’s not just about producing food; it’s about doing it in a way that respects our planet’s limits. With the support of Market of Choice, dry farming is set to play a more significant role in Oregon’s agricultural landscape, contributing to a resilient and eco-friendly food system.

Market of Choice, founded in 1979, has become Oregon’s largest family-owned independent grocer. With stores across the state, they have deep connections with local farmers and producers. Their dedication to fostering a vibrant local food economy is evident in their actions, making them a leader in sustainable grocery retailing.