Retail News

P&G Reduces Upfront TV Buy

CNN/Money 06/13/2005

Procter & Gamble’s decision to reduce its advance purchase of television commercials is another indication, some say, that marketers are looking for other more effective means to reach consumers.

MORE ON THIS STORY...

MORE RETAIL NEWS HEADLINES...

Discussions
Check out RetailWire's Engaging Online Discussions Featuring Our Exclusive Braintrust!