Adolph Coors Co., third-largest brewer in the U.S., completed the purchase of the Carling business portion of Bass Brewers from Interbrew S.A. for $1.7 billion. The deal makes newly created Coors Brewers Ltd. the second-largest brewer in the U.K., and spurs some competition with talks between Danish-owned Tetley and Interbrew to bring Carlsberg and Stella Artois to the fore.
St. Louis-based Anheuser-Busch Cos. Inc. won USA Today’s Super Bowl Ad Meter for the fourth year in a row. Its “Satin Sheets” ad was voted the most popular commercial. Does marketing keep it king of the world?
According to a study conducted for Advertising Age by NeoPets.com, a youth-oriented Web site, a majority of children would rather have access to the Internet than TV, radio or magazines if they had to choose only one. The survey also found that traditional web advertising sticks out like a sore thumb of hype from the interactive media to preteens, who also recognize that children are more susceptible to its influence than adults.
7-Eleven Inc. will close approximately 120 under-performing stores in the first quarter of 2002. It plans on a number of growth initiatives manned by a newly-hired maverick ad agency to increase profitability and competitiveness. What doesn’t kill your c-store chain makes it stronger?
In a landscape littered with retail chain downsizing and demises, Menomonee Falls, Wis.-based Kohl’s is growing, and at a manageable rate. Analysts wonder when Kohl’s luck will run out or if it can continue to surprise Wall Street.
CVS Corp. based in Woonsocket, Rhode Island, reports its first quarterly loss, a net loss of $133.8 million, compared with year-earlier net income of $206.2 million. Although results were in line with forecasts and previous company statements, analysts say CVS failed to provide a clearer view about how soon it may turn the corner.
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Moderator Comment: Should there be a prohibition on direct delivery of alcoholic products from an out-of-state location?
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