Papa Johns Teams Up With La Vie To Launch a Vegan Hawaiian Pizza

Papa Johns is partnering with La Vie, a French company, to launch a vegan version of its popular Hawaiian pizza.

Little Black Book reports that the two companies are collaborating to introduce the first-ever Hawaiian Vegan Pizza, a novel, plant-based version of one of the most contentious pizzas in the UK. With its mouthwatering vegan ham from La Vie, traditional tomato base, juicy pineapple, and dairy-free cheese, this isn’t just a pizza. It’s an attempt to start a national dialogue about plant-based options, emphasizing the brand’s goal of providing decadent meatless options that respect the environment and our animal friends.

Nicolas Schweitzer, the co-founder and CEO of La Vie, made the following statement regarding the new collaboration: “We wanted to ensure this was more than just a vegan pizza and we’re so excited that Papa Johns shared our vision. It’s about taste, innovation, and making vegan choices accessible and exciting for everyone. Whether you’ve been a staunch defender or a passionate hater of the pineapple-on-pizza debate, this is your chance to taste the ultimate plant-based twist and decide where you stand.”

Rebecca Carroll, marketing director at Papa Johns, said: “At Papa Johns, we’re always looking to innovate and push the boundaries of what pizza can be. We’re proud of our diverse menu that offers something for everyone, and we’re excited to have joined forces with La Vie to introduce a new plant-based pizza that’s even more controversial than the classic Hawaiian. This partnership combines popular flavours with plant-based alternatives, offering a bold new way to experience a traditional pizza topping, meat-free!”

Papa Johns Named a New CEO Last August

The new CEO of Papa Johns previously turned around Wendy’s infamous sinking ship.

As RetailWire previously reported, Todd Penegor was named the company’s new president and CEO. Penegor, the CEO of Wendy’s from May 2016 to February 2024, brings almost 20 years of experience in the food and consumer goods industries.

“Todd has an outstanding record of leading winning teams and scaling franchised operations globally through trusted partnerships, product innovation and digital transformation. He has also demonstrated his ability to effectively allocate capital, drive value and enhance profitability,” said Christopher Coleman, chair of the Papa Johns Board of Directors, in a statement. “We are excited to welcome Todd to Papa Johns and look forward to his contributions as we work to create significant, sustainable value for our shareholders and franchisees.”