Back to News
Retail news

Paris Baguette Joins the Valentine's Day Craze. Here's What It's Offering Customers

Paris Baguette is quickly becoming a contender in the bakery industry, going up against bigger brands like Dunkin' and Krispy Kreme with its delicious offerings. The growing company is also now joining the Valentine's Day craze with its latest round of offerings. Let's take a look at what it has for its customers.

Paris Baguette Has Heart-Shaped Valentine's Day Offerings

According to a press release, Paris Baguette has released an irresistible lineup of Valentine’s Day treats designed to captivate both the heart and the taste buds. The renowned bakery café has announced a limited-time Valentine’s Day menu featuring an indulgent selection of cakes and pastries crafted to celebrate the season of love.

From Jan. 31 through Feb. 14, customers can indulge in Paris Baguette’s exquisite new offerings, each blending the bakery’s signature artistry with classic romantic flavors. The highlight of the collection includes the Chocolate-Covered Strawberry Heart Cake, a heart-shaped version of the bakery's beloved Strawberry Soft Cream Cake, crowned with luscious chocolate-dipped strawberries. For those who favor a rich chocolate experience, the Valentine’s Double Chocolate Frasier Cake layers chocolate cake with smooth mousse and fresh strawberries, finished with a delicate cocoa dusting. Meanwhile, the I Love You Chocolate Cake offers an ultra-rich combination of triple-layered chocolate cake and silky buttercream, enveloped in a decadent chocolate coating.

Beyond cakes, Paris Baguette has introduced two innovative pastries: the Valentine’s Chocolate-Covered Strawberry Supreme Croissant, filled with strawberry custard and dipped in chocolate, and the Valentine’s Chocolate-Covered Strawberry King Cream Donut, featuring the bakery’s signature King Cream donut filled with strawberry custard and adorned with festive sprinkles.

To further enhance the holiday spirit, Paris Baguette is rewarding its PB Rewards members with exclusive offers. From Jan. 31 to Feb. 14, members will earn double points on all Valentine’s Day menu purchases. Additionally, in honor of Random Acts of Kindness Day on Feb. 17, the bakery is offering a Buy One, Get One Free pastry deal (limit one per customer).

With its expertly crafted Valentine’s Day collection, Paris Baguette continues to solidify its reputation as a go-to destination for high-quality, celebratory confections.

Dunkin' Released Its Valentine's Offerings Too

Paris Baguette isn't the only company participating in Valentine's Day promotions. On Wednesday, Dunkin' unveiled its much-beloved Valentine's Day menu, which is only available for a limited time.

Two fan-favorite donuts are back: the Cupid's Choice Specialty Donut, filled with Bavarian Kreme and topped with strawberry-flavored icing and festive sprinkles, and the Brownie Batter Specialty Donut, filled with chocolatey, brownie batter-flavored butter creme and topped with chocolate icing.

All of the filled donuts on the menu will be heart-shaped through Feb. 18, while sprinkle donuts and Munchkins donut hole snacks will be adorned in pink, white, and red heart sprinkles.

Dunkin' has also teamed up with New York-based artist and muralist Corey Paige Designs to create a limited-edition Valentine's Day capsule collection. This collection, inspired by two of Dunkin's most popular seasonal donuts — Cupid's Choice and Brownie Batter — combined with Corey Paige's bold and vibrant style, features five collectible pieces: two crewnecks ($45), a hat ($25), crew socks ($16), and a heart-shaped tote ($25), available now while supplies last. All items will contain a sticker pack featuring festive donut designs from the collection.

Last month, the coffee and donut company also worked with pop artist Sabrina Carpenter to launch "Sabrina's Brown Sugar Shakin' Espresso." This limited-time handcrafted iced beverage is a spin on her 2024 hit "Espresso" and advises buyers to "shake that ess."

The unusual flavor profile combines strong espresso, brown sugar overtones, and oat milk, all shaken to perfection. Along with the beverage, Dunkin' unveiled a funny new ad campaign named "Shake That Ess," which features the recording artist.

The RetailWire Daily

A daily briefing with the retail news, expert perspective, and business context to bring into your next meeting.

Want to know more? Learn more

Discussion Thread0