PathTracker Sees How Customers Really Shop

January 27, 2004

Research conducted by Sorensen Associates using the PathTracker shopper tracking system may enable supermarkets to mathematically predict how consumers will behave in the store in the future.

Recent News

Waffle House Workers Strike for Fair Pay and Better Working Conditions

Waffle House workers in Conyers, Georgia, are now on their third day of striking over what they call the company’s unfair policies. Led by the Union of Southern Service Workers (USSW), Waffle House employees are demanding an end to the mandatory “meal credit” deductions from their paychecks, along with better wages and improved working conditions.