PayPal sees partnership credit cards as its best route into stores

With an estimated 90 percent of retail sales still occurring in brick and mortar stores, PayPal has decided that it's better to join 'em, rather than fight established credit card companies for share of the action. PayPal chief executive Dan Schulman also sees the company's partnership with Visa and Mastercard as the best way to reach consumers at all touchpoints, including mobile. "In the not-too-distant future," he told the Wall Street Journal, "commerce will just be commerce."