Peloton finds humor in Mr. Big's bicycling demise

Peloton has released a new commercial featuring Chris Noth, the actor who plays Mr. Big on "And Just Like That...", a follow-up series to "Sex and the City". Mr. Noth's character dies after getting on his Peloton in the show, but the commercial shows him asking his female counterpart, "Should we take another ride? Life's too short not to." A voice by Ryan Reynolds concludes, "He's alive."