Peloton Wants To Expand Beyond At-Home Fitness With a Push Into Gyms, Businesses, and Hotels. Here’s How It Went From a Pandemic-Era Success Story To Losing Money.

Once a pandemic-era success story, Peloton faced a series of setbacks in 2022, including layoffs, executive departures, and a recall of its bike models. The company’s stock plummeted, and its expansion into the fitness market struggled as demand for at-home fitness waned. To revive its business, Peloton is now seeking to partner with businesses, hotels, and gyms, offering discounts on equipment and free app usage in an effort to rebound from its recent challenges and expand its reach beyond the at-home fitness market.