Peloton's treadmill safety response may cause brand lasting damage

Peloton's initial response to a request by the Consumer Product Safety Commission to provide information on an accident with one of its treadmills that led to the death of a six-year-old was to delay. That led the CPSC to take the unusual step of warning the public about the potential danger for children associated with Peloton's Tread+ treadmill in their homes. Peloton has now decided to voluntarily recall the product.