Retail News

Penney Throws a Party to Launch Fabulosity Brand

Reuters 07/16/2008

A party and fashion show was held at a club in Manhattan’s trendy Meatpacking district to launch J.C. Penney’s exclusive new sportswear brand Fabulosity. The line is designed by former runway model Kimora Lee Simmons and will be in stores in time for back-to-school.

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