‘Penny Shoppers’ Are Finding Hidden $0.01 Deals at Dollar General — And It’s a Sign of a Larger Problem for the Discount Chain

July 27, 2023

Bargain hunters, known as “penny shoppers,” are scouring Dollar General stores for items priced at $0.01 each, a result of the discount chain’s inventory issues and messy stores. Dollar General cuts prices to $0.01 on items they plan to remove from inventory, but understaffed stores sometimes fail to take them off the shelves, creating an opportunity for eagle-eyed shoppers to find these hidden deals. The penny items have become a trend, with Facebook groups and TikTok videos offering tips and experiences for finding these extreme bargains.

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