Pepsi and Baskin-Robbins Mark 150th Anniversary of Ice Cream Float With Giveaway

To commemorate the 150^th anniversary of the ice cream float, Pepsi and Baskin-Robbins have joined forces to give one winner the chance to enjoy a free ice cream float a week for an entire year. 

According to a press release, this delicious new contest runs from Oct. 15 through Tuesday, Nov. 12. Anyone who orders an ice cream float made with any Pepsi beverage from Baskin-Robbins is eligible to win.

All customers need to do is text FLOAT with a picture of their receipt to 23955 for a chance to win. Beyond the big prize, 150 fans will win $20 Baskin-Robbins gift cards.

Justin Schwarz, senior director of marketing at PepsiCo Away From Home, stated in the release, “We are thrilled to celebrate this historic ice cream float anniversary by bringing together Pepsi and Baskin-Robbins to honor the timeless treat, an IRL moment of unapologetic enjoyment. We’re excited to invite fans of the ice cream float to join us in this celebration with some fun giveaways and prizes.”

The Chief Floats Officer Is From the ‘Dancing with the Stars’ Ballroom

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A post shared by Alan Bersten (@alanbersten)

To further commemorate the 150^th anniversary of the ice cream float, Pepsi and Baskin-Robbins have named a Chief Floats Officer to helm the festivities. The honoree is “Dancing with the Stars” professional dancer, Alan Bersten.

The press release states that after a tough day of rehearsing for the ABC competition series, now in its 33rd season, Bersten finds an ice cream float is his favorite way to cool down. The dancer pays tribute to both the pairing and the sweet treat’s anniversary.

As the company’s new Chief Floats Officer, Bersten said, “After a long day of rehearsals and training, nothing beats unwinding with a Pepsi Float at Baskin-Robbins. My love for ice cream makes this partnership even sweeter, and I couldn’t be more excited to have been appointed the role as the CFO aka the Chief Floats Officer at Baskin-Robbins!”

Customers can visit www.baskinrobbins.com to find an ice cream shop nearest their home.