Pizza Hut Customers Can Win Free Pizza for a Year Thanks to New Digital Experience, ‘Hutty’

Pizza Hut customers now have the opportunity to win free pizza for a year courtesy of a new digital experience called Hutty.

Per a press release announcement, the brand is expanding into digital space with Hutty, a second-screen companion that enhances games, connects fans, and offers rewards throughout the college basketball tournament.

According to the company’s research, 64% of avid sports fans utilize social media while watching games on TV. That’s what prompted the pizza chain to create Hutty, which offers fans real-time reactions, hot opinions, and unique Pizza Hut offers, making second-screen experiences more engaging and community-driven.

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Talking to Hutty isn’t just enjoyable; it could also be beneficial. Fans can visit www.PizzaHutsHuttySweeps.com during the tournament for a chance to win various prizes:

• Several lucky fans will win free pizza for a year.
• Get surprise pizza deals with discount codes, BOGO specials, and free sides.
• Enter to win limited-edition Pizza Hut swag by engaging with Hutty.

Pizza Hut Threw Shade at Domino’s for Its Stuffed Crust Pizza

Pizza Hut also recently threw shade at Domino’s new stuffed crust pizza. Even though its competition has only recently debuted its own version, the pizza giant has been serving the item for quite some time.

After Domino’s started producing its first stuffed crust pizza, Pizza Hut retaliated by advertising its own product. Specifically, the company is celebrating its 30th anniversary of offering the cheesy innovation with a 30% discount on the “OG stuffed crust.”

Advertising jabs have gotten more humorous and topical as a result of internet marketing, even though foodservice rivals poking fun at one another is nothing new — McDonald’s and Burger King have been doing so in their advertising for years.

“Diss marketing works because it taps into something primal: competition,” Mike Vanelli, creative director at web design and digital ad agency Envy, told Nation’s Restaurant News. “Consumers love a good brand battle, and when a company calls out a competitor in a clever, timely way, it creates buzz, engagement, and often, sales. Social media has supercharged this tactic because platforms like Twitter, TikTok, and Instagram thrive on quick wit and real-time reactions. It’s no longer just about running a well-planned campaign; it’s about staying agile and seizing the moment.”