Popeyes Chicken Wings Are Now a Permanent Menu Item

Popeyes is back in the game with a fresh strategy to reignite the surprising success it experienced with its chicken sandwich launch in 2019. The fast-food chain has now introduced a new line of chicken wings to its menu, seeking to whip up a similar frenzy and set a new benchmark for success.

Starting Wednesday, Popeyes’ customers nationwide can enjoy Honey BBQ wings, Roasted Garlic Parmesan wings, and Signature Hot wings. Additionally, the Ghost Pepper and Sweet N’Spicy wings, which were a hit earlier this year, will also remain available. The cost per six pack of these wings is competitively priced at $5.99.

Sami Siddiqui, President of Popeyes North America, explained that the introduction of wings is not a short-term marketing ploy, but a response to sustained customer interest.

“In January, when we were running our Ghost Pepper wing, we saw incredible demand. The offer was supposed to last for about six weeks. And we sold out of wings in two weeks. It was actually the most successful product and results we’ve seen since the infamous chicken sandwich.”

Sami Siddiqui, Popeyes President via CNN

Furthermore, Siddiqui revealed that a subsequent launch with a sweet and spicy sauce resulted in the most significant product success since the debut of their iconic chicken sandwich. This sandwich, introduced in 2019, was a fast-food industry sensation, with stores mobbed by customers and stock selling out in two weeks. The sandwich’s return to the menu led to a surge in overall sales for Popeyes.

Observing the customer reaction to its wings, Popeyes plans to solidify its position in the wing market by permanently adding five flavors to its menu. Although Siddiqui doesn’t expect the enthusiasm for wings to mirror the fervor of the chicken sandwich rollout, he does anticipate a strong response, considering the wings’ relatively low price. The fast food chain is also capitalizing on the success of other chains with chicken wings in recent months, as customers are increasingly looking for cheaper food amid budget concerns.