Back to News
Retail news

Popular Sneaker, Athletic Brand Closes US Stores and Website

Written byChase BinnieChase Binnie

Foot Locker's 2021 purchase of the Atmos brand for $360 million, hailed as a foray into making its own products, has taken a turn. Foot Locker has decided to shutter all Atmos stores and its website in the U.S. while maintaining the brand's presence outside the country. This move marks a shift in strategy, as Atmos was initially positioned as a crucial part of Foot Locker's growth plan, focusing on innovation and Japanese culture.

The RetailWire Daily

A daily briefing with the retail news, expert perspective, and business context to bring into your next meeting.

Want to know more? Learn more

Discussion Thread0