Retail News

Premium products remain in demand despite inflation

Fortune 08/15/2022

Although prices are on the rise, sales of premium-priced products remain in high demand. Starbucks, as an example, has increasingly focused on higher priced personalized beverages as a means to drive its top and bottom line. Starbucks Rachel Ruggeri said, “That tells us that we have an offering that’s worth paying for.”

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