Actors and Theatre Driving Retail Growth: Lessons From Trader Joes, Wegman's and Publix

A consumer study of America's leading brands has shown that the retailers driving economic and sector growth are doing so by creating a sense of theatre around their in-store experiences. Half of the top 100 companies overall are retailers. Within the Top 10, four - Wegman's - 4th, Publix - 5th, Trader Joe's - 6th and HEB - 10th - were set apart by creating what the report describes as "dramatic, theatrical experiences for customers."