American Apparel Launches Japanese Mobile Store

American Apparel (Amex: APP), the vertically integrated clothing manufacturer based in downtown Los Angeles, has announced the launch of a new mobile store serving Japan. The store, located at mobile.americanapparel.co.jp, will be the company's first venture into the mobile e-commerce space. Japan was chosen for the launch as its customers are among the most attuned to the potential of mobile shopping.