APT and IRI Form Alliance to Drive Cause-and-Effect Understanding Using POS Transaction Data

Applied Predictive Technologies (APT), the world’s largest purely cloud-based predictive analytics software company, and Information Resources, Inc. (IRI), a leading provider of innovative solutions and services for CPG, retail and over-the-counter healthcare companies, announced today that they are joining forces to fuel APT's Test & Learn software suite with IRI's point-of-sale (POS) data.