Ascena Retail Group Sees 40 Percent Revenue Lift with Orchestrated Marketing from Responsys

Working with Responsys, Inc. (NASDAQ:MKTG), a marketing cloud software and services leader, Ascena Retail Group, Inc., a leading specialty apparel retailer that operates through wholly-owned subsidiaries, including Lane Bryant and Catherines, has achieved impressive revenue gains from orchestrating automated and highly individualized marketing programs throughout the customer life cycle.