Avanti Launches New Greeting Card Designs

Avanti launched 28 new greeting card designs at the 2012 National Stationery Show in New York this month, deliberately positioning their well-known Avanti photographic humor brand with its premium illustrated companion, A*Press. New in-line fixtures accentuated the one-two punch of these two brands, which have very different looks, but share an attitude that is proving to have wide appeal.