Bacardi Limited Appoints New Director to Board

Bacardi Limited, the world's largest privately held international spirits company, has announced the appointment of Alicia Enciso to its Board of Directors. With over 30 years of experience in multinational Fortune 100 companies, including roles as General Manager, President, Chief Marketing Officer, and E-Business Officer, Alicia brings a wealth of expertise in the food and beverages sectors. She most recently served as Chief Marketing Officer of Nestlé USA and previously held positions at Procter & Gamble, Estée Lauder, and Zyman Group. Recognized for her leadership and contributions, Alicia's appointment is seen as a valuable addition to Bacardi Limited. The company's Chairman, Facundo L. Bacardi, expressed enthusiasm for Alicia's modern marketing approach and her ability to build sustainable brands, aligning with Bacardi Limited's long-term business ambitions and family legacy. Alicia has been acknowledged for her achievements, including being named one of the "Most Influential 100 Latinas" by Latino Leaders Magazine and receiving the title of "Latino Marketer of the Year" by the Hispanic Marketing Council. Bacardi Limited's Board of Directors now consists of 13 members.