Bronto Software Adds Free Text-to-Join Feature to its Marketing Platform for Commerce

Bronto Software, the leading marketing platform for commerce, announced the availability of Text-to-Join, a free feature that allows consumers to quickly opt-in to receive email promotions from brands. Text-to-Join is now an integral part of the Bronto Marketing Platform, which provides commerce marketers with a simple, unified interface for managing customer acquisition and orchestrating email and cross-channel campaigns that drive revenue.