Bubble Skincare Expands Distribution in All Ulta Beauty Stores Nationwide

Bubble Skincare, a popular Gen Z skincare brand, has announced an expansion of its partnership with Ulta Beauty, making its products available in all Ulta Beauty stores nationwide and online at Ulta.com. As part of this expansion, Bubble will launch its latest water-cream moisturizer, Cloud Surf, exclusively in-store at Ulta Beauty for a month.

The brand's growth trajectory has been impressive, increasing its product distribution by over 50% in just seven months. The new partnership with Ulta Beauty allows Bubble to reach a larger consumer base, particularly Gen Z. The new moisturizer, Cloud Surf, aims to address various skin types and offers a middle-ground formulation between Bubble's cream and gel moisturizers.