COLLOQUY Study Shows Nearly One-Third of Consumers Can’t Identify Tier Status in Favorite Loyalty Rewards Program

Nearly one-third (32%) of U.S. and Canadian consumers can’t identify which tier they belong to in their favorite loyalty rewards programs, according to a study released by COLLOQUY. The lack of awareness of basic tier status is a key finding in "Fears for Tiers: 2014 COLLOQUY Study on Membership Status In Loyalty Programs."