Deloitte Survey: Gearing up for Back-to-School, Shoppers More Upbeat but Still Sticking to Necessities

Consumers are giving the U.S. economy better grades this back-to-school season but continue to hold tight to their purse strings and will rely heavily on online and mobile channels while they shop, according to Deloitte's annual "Back-to-School" and "Back-to-College" surveys, released today.