Driscoll’s Emerges as One of America’s Top 10 Retail Grocery Brands

Driscoll's, a renowned producer of berries, has once again asserted its position as one of America's top 10 retail grocery brands, according to data from Circana, a respected authority on consumer behavior and supermarket retail sales tracking. The mid-year 2023 rankings highlight Driscoll's consistent leadership in the food industry and its unmatched standing across traditional grocery retailers. The company's brand promise of "Only the Finest Berries™," coupled with flavor innovation and proprietary varieties grown by a network of over 900 independent growers, has contributed to its continued success.

In a rapidly changing retail landscape, where fresh food perimeter departments continue to gain prominence, Driscoll's has strategically embraced opportunities for growth and solidified its position as the seventh largest brand in food retail, based on dollar sales, and the largest within the produce category. Notably, millennials and Gen Z, as digitally connected consumers, are driving shopping disruptions and transforming the way brands engage with shoppers. Driscoll's, attuned to the needs of these tech-savvy generations, has adapted to this era of retail transformation and is poised for continued success in the ever-evolving market.