Fifty-Nine Percent of Global Mobile Web Users as Comfortable with Mobile Advertising as TV or Online Advertising

To better understand changing media consumption usage and behaviors across the world, InMobi, the largest independent mobile advertising network, has released the findings of its Mobile Media Consumption Report, a study of over 15,000 mobile users in 14 markets across all continents through its global mobile ad network, and research partners Decision Fuel and OnDevice Research.