GoDog® Announces Franchising Platform with Industry Vet, Amy Nichols, as CEO

GoDog, a comprehensive pet hospitality concept that offers a range of pet service offerings, including dog boarding, daycare, grooming and a membership-based dog park and bar, has announced industry pioneer Amy Nichols as CEO.

Nichols brings more than 20 years of experience in the pet care and franchising industries to the GoDog team. Her experience founding and developing pet-focused companies and initiatives is unmatched and brings a strategic growth plan to GoDog as the company launches its franchising initiative.

Level 5 Capital Partners, a consumer growth equity firm, has also announced an investment of up to $50 million in GoDog. The investment will be used to accelerate the company's franchising growth and expand its geographic footprint.

GoDog currently has three locations in the Southeast and is poised for accelerated growth with the addition of Nichols and investment from Level 5. The company is now seeking qualified franchise partners to bring its GoDog: Play, Stay, and Social offerings to communities nationwide.

About GoDog

GoDog was founded in 2018 by Jess and Ben Eberdt. The company strives to be the ultimate dog-destination and community resource for the entire pet family by offering daycare, boarding, and grooming services as well as GoDog:SOCIAL, its membership-based dog park and bar.

GoDog is headquartered in Atlanta, Georgia. For more information, visit www.godoghq.com.