Incisiv and MarketDial Unveil New Research on Improving Success Rates and ROI of Strategic Store Initiatives

Incisiv and MarketDial have released findings from a study on improving the success rates and return on investment (ROI) of strategic brick-and-mortar initiatives for retailers. The study, based on a survey of 200 retail executives in the US, emphasizes the need for a structured and data-driven approach to in-store testing. Key findings reveal that retailers without specialized in-store testing software expect 61% of strategic store initiatives to fail. Additionally, 74% of retailers without such software have inconsistent or infrequent testing practices. The research highlights the importance of identifying and mitigating potential risks before fully implementing initiatives and calls for improved maturity in in-store testing processes and systems. By adopting advanced in-store testing tools, retailers can make data-driven decisions and optimize high-impact initiatives before scaling, leading to greater success and ROI. The full report is available for reference.