IRI and Technomic Serve Up Restaurant to Retail Insights to Give Manufacturers, Retailers and Restaurant Operators a Bigger Piece of the Pie

Restaurant to Retail (R2R) Insights, a new joint service offering from Information Resources, Inc. (IRI) and Technomic, provides a more holistic view of the food industry by combining consumers’ retail point-of-sale (POS) data with insight into what those same consumers buy and eat at major chain restaurants.