IRI Examines How CPG Marketers Can Optimize Campaigns and Market Spend at ARF Re!Think 2016

During their ARF Re!Think session, "New Solution Reinvents Ad Campaign Measurement, Delivers Outsized ROAS," IRI’s Srishti Gupta and Bhanu Bhardwaj will discuss how the ability to tie media exposure to actual offline purchases allows marketers and advertisers to optimize their media allocation and increase return on advertising spending.