IRI MarketPulse Survey Finds Consumers Settling into "New Normal"

Results from Information Resources, Inc.'s (IRI) Q2 2013 MarketPulse survey indicate that post-recession consumers have settled into the "new normal" of conservative purchase behaviors and attitudes, so consumer packaged goods (CPG) marketers must keep their finger on the economic pulse and find innovative ways to entice consumers to loosen their purse strings.