IRI's Joy Joseph and Atkins' Linda Zink Examine Market Spend Approaches at AMA's 2015 Analytics With a Purpose Conference

In their session, "Advanced Marketing Mix Analysis Helps Atkins Fatten Their Bottom Line," IRI's Joy Joseph and Atkins' Linda Zink will examine how IRI's analytically driven marketing mix and consumer mix analyses enabled Atkins to optimize its marketing spend with the correct allocations across the correct channels.