IRI’s Srishti Gupta and Rentrak’s Chris Wilson to Highlight Value of Linking TV Viewing Habits and Consumer Purchase Data at Ad Age Data Conference

In their Ad Age Data Conference presentation, "Who Says Watching TV Is Bad for You?," IRI's Srishti Gupta and Rentrak's Chris Wilson will discuss how marketers can tie TV viewing consumption to actual sales purchase data and highlight the benefits of this new capability.