IRI's Srishti Gupta to Join TV Measurement and Analytics Panel at the TV of Tomorrow Show NYC 2014

During their panel, "Reconceiving TV Measurement and Analytics: New Strategies and Techniques for Understanding the Audience," Gupta, Clarke, Hetzel, Huang, Ivins, Lawson and White will examine the ways in which our ability to generate and understand data about how the television audience is expanding and evolving.