Kantar Media Reports Free Standing Insert (FSI) Coupon Activity Decreased 6.5 Percent During 2011

Kantar Media reports that more than 272 billion Free Standing Insert (FSI) coupons were distributed in 2011 which represents a 6.5 percent decrease in activity versus 2010. This decline in FSI coupon activity follows two consecutive years of annual increases of 8.0 percent in 2009 and 7.2 percent in 2010.