Kantar Media Reports Strong Digital Coupon Support For New Product Introductions in the First Nine Months of 2011

In the first nine months of 2011, 214 new products included free-standing insert (FSI) coupon support as part of their introduction according to Marx, a Kantar Media Solution. Digital coupons were used in 83 of these 214 new product introductions, or 38.7-percent, during the first nine months of 2011.